discover the magic and Beauty of peru
Showcasing Handcrafted Heritage
"Our designs will not only inspire you; they will transform the way you connect with the beauty and tradition of Peru."
Beyond Quality: A Commitment to Heritage and Craftsmanship
At Milena Guro, 'Beyond Quality' is more than a promise—it's a commitment to preserving heritage and celebrating craftsmanship. Every piece we create is a fusion of Peruvian tradition and modern design, brought to life through collaboration with skilled artisans from diverse regions of Peru. Our dedication to sustainability and the fair development of artisan communities ensures that each design not only reflects exceptional quality but also carries the soul of our culture. When you choose Milena Guro, you're embracing more than a product—you're supporting dreams, preserving traditions, and becoming part of a meaningful legacy.
" With each purchase, you take home a unique piece full of history. Be part of the change, carry with you a tradition that transforms."
The Essence of Milena Guro: Mission, Vision and Team
Our Mission
Our Mission
Our Mission
At Milena Guro, we believe in the power of hands that create with purpose. Our mission is to connect the artisanal tradition of Peru with the world, through unique pieces that reflect our commitment to sustainability and respect for local cultures. We work hand in hand with artisans from various regions of Peru, co-designing products tha
At Milena Guro, we believe in the power of hands that create with purpose. Our mission is to connect the artisanal tradition of Peru with the world, through unique pieces that reflect our commitment to sustainability and respect for local cultures. We work hand in hand with artisans from various regions of Peru, co-designing products that not only beautify but also promote the integral development of communities, preserve ancestral techniques, and celebrate the soul of each creation. Every piece we offer has a story to tell, a legacy to share, and a future to build together.
Our Vision
Our Mission
Our Mission
At Milena Guro, our vision is to be a global leader in sustainable fashion design while promoting the rich traditions of artisan craftsmanship, contributing to a world where the beauty of Peruvian and Latin American culture blends with innovation, environmental respect, and the well-being of communities. We are committed to offering prod
At Milena Guro, our vision is to be a global leader in sustainable fashion design while promoting the rich traditions of artisan craftsmanship, contributing to a world where the beauty of Peruvian and Latin American culture blends with innovation, environmental respect, and the well-being of communities. We are committed to offering products that are not only unique, high-quality pieces but also tell a profound story, where each design reflects the soul of our artisans and their invaluable legacy. We aim to inspire our customers to be part of a movement that values authenticity, sustainability, and the positive impact on the lives of the artists and communities we support.
Our Team
Our Mission
Our Team
At Milena Guro, our team is driven by a shared passion for sustainability, culture, and craftsmanship. We are a diverse group of individuals united by a common mission: to create products that celebrate and honor the rich heritage of Peru while promoting environmental and social responsibility. As a women-led company, we are committed to
At Milena Guro, our team is driven by a shared passion for sustainability, culture, and craftsmanship. We are a diverse group of individuals united by a common mission: to create products that celebrate and honor the rich heritage of Peru while promoting environmental and social responsibility. As a women-led company, we are committed to collaborating ethically with talented Peruvian artisans, ensuring that each piece—whether jewelry, textiles, or other artisanal products—reflects the art and traditions of our communities. We work closely with our artisans, empowering them through knowledge and supporting their growth, so that together, we create unique, high-quality pieces that tell meaningful stories. Our team is not just a group of professionals; we are a collective of people dedicated to making a positive impact through every design and interaction.
OUR STORY
Maria Elena Guzman
Cultural Promoter | Designer | Advocate for Peruvian Artisans
In 2016, Maria Elena Guzman founded Milena Guro Designs with the vision of sharing the rich cultural heritage of her native Peru with the world. Through the preservation and celebration of traditional craftsmanship, she has proven that passion, hard work, and strong community relationships can transform a dream into a global movement.
Milena Guro Designs is built on four core pillars: Peruvian craftsmanship, community engagement, environmental sustainability, and social equity. With a focus on traditional goldsmithing and textile artistry, Maria collaborates closely with skilled artisans from rural communities. Together, they create unique pieces that embody centuries of history and tradition, bringing their stories to life for a global audience.
Maria Elena is not only a co-designer but also a cultural ambassador and advocate for artisan communities. Each creation reflects the heart and soul of the artisans who craft them, preserving ancient techniques passed down through generations. Through her work, Maria aims to introduce the beauty and essence of Peruvian traditions to the world, connecting consumers with the authenticity and meaning behind every design.
In 2019, Maria expanded her mission by founding LAREXPO (Latin-American Artisans and Entrepreneurs Expo), a platform dedicated to empowering artisans across Latin America. This initiative fosters community development through mentorship, collaboration, and the celebration of Latin American cultural treasures, bridging ancient traditions with a global marketplace.
Maria Elena’s vision goes beyond creating products; it’s about building bridges between cultures, honoring handmade artistry, and celebrating the stories behind every piece. Milena Guro Designs is not just a brand; it’s a movement that pays tribute to artisans and connects consumers to the cultural legacy of the Andes and beyond.
"Each piece by Milena Guro carries the soul of Peru and a commitment to the future of its artisans. It’s a cultural legacy we proudly share with the world."
Beauty you can be proud to wear...
